Jittu Horticulture P.L.C. choose to produce in a sustainable way, by means of integrated farming. Sustainability rests on the principle that we must meet the needs of the present without compromising the ability of future generations to meet their own needs.  So in order to make life possible for future generations, we should take care about both profit ánd planet. Sustainable farming means that we try to keep an ecological balance in the ecosystem. It includes the concerns about the environment and the future of our planet and the social situation of our laborers.

Efficient use of inputs.
The difference between sustainable farming and conventional farming is very much related to the way inputs are used. Sustainable farming will use many inputs and practices from conventional farming but they maximize dependency on natural, renewable and on-farm inputs. IPM and drip irrigation are two example of more efficient use of inputs.

We are one of the first companies who implement Integrated Pest Management (IPM) in Ethiopia as part of a sustainable approach. IPM can be considered as a flexible approach to crop protection; an approach that makes best use of all available technologies to manage pest problems effectively, safely and sustainably. And to minimize the impact of residues on man and the environment.

Drip irrigation

A second example of efficient use of inputs is the use of drip irrigation in comparison to flood irrigation. By choosing drip irrigation we minimize the loss of water and supplements. Next to that we have an irrigation controlling system which helps us to make the right decisions regards the irrigation during production. This also minimizes the amount of fertilizers and pesticides we have to use.





By choosing for a diversified farm we are not only meeting the requests of our customers, but we also reach more sustainability. Monoculture farming is related to more ease management, but the loss of the crop in a year could put a farm out of business and damage the community which relies on the production work.

Selection of site and variety
Ethiopia is a country with different altitudes, temperatures and soil variability’s. These wide range of different conditions makes it possible to grow a large variety of vegetables, fruits and roses.  The altitude and temperature of the selected farming areas, the texture of the soil, and the content of the water is proved to be suitable for horticulture activities. Jittu Horticulture P.L.C. selected the products which grow on these five different production location, according to these specific conditions and the products request. It reduces inputs and helps establishing a sustainable production system. We grow the vegetables there were they love to grow!

Social concerns
Within sustainable farming Jittu Horticulture P.L.C. is not only reflecting on the environment but also on the social welfare of its workers. All farms are having a clinic, trained first aid officers on the production sights and a safety and health committee. We are providing clean water and we pay a competitive salary. All workers are participating in a provident fund.

Prove of good agricultural practice is the fact that we are GLOBALG.A.P. certified.

GLOBALG.A.P (formerly known as EUREPG.A.P) has established itself as a key reference for Good Agricultural Practice (G.A.P.) in the global market place, by translating consumer requirements into agricultural production in a rapidly growing list of countries – currently more than 100 on every continent.

The GLOBALG.A.P standard is primarily designed to reassure consumers about how food is produced on the farm by minimizing detrimental environmental impacts of farming operations, reducing the use of chemical inputs and ensuring a responsible approach to worker health and safety as well as animal welfare.

GLOBALG.A.P serves as a practical manual for Good Agricultural Practice (G.A.P.) anywhere in the world. The basis is an equal partnership of agricultural producers and retailers who wish to establish efficient certification standards and procedures.

It’s our concern that future generation also can produce healthy vegetables, fruits and flowers! Sheik Mohammed Hussein Ali Al Amoudi want to produce in a sustainable way by keeping the soil healthy, the environment clean and the people happy.

GLOBALG.A.P. Certificate Holeta

GLOBALG.A.P. Certificate Debre Zeit

GLOBALGL.A.P. Certificate Koka

GLOBALGL.A.P. Certificate Tikur Wuha

GLOBALGL.A.P.  Certificate Hawassa